Supporting Mercury Systems’ rebranding effort
Mercury Systems is a technology company that designs, develops, and manufactures advanced electronic-based hardware and software for government, aerospace, and defense.
Mercury Systems needed content to promote its company relaunch and rebranding marketing campaign. They needed a content team who was familiar with industry language and could ghostwrite blogs and other marketing materials as if they were an extension of the Mercury Systems team. They reached out to Nova Arc because of our expertise in aerospace and defense writing and editing.
Nova Arc wrote a blog series, case studies, and white papers on a variety of topics, including digital twin models, development of the first automated refueling system, and direct RF. We interviewed several key subject matter experts, marketing executives, and other technologists. We crafted detailed outlines and high-level overviews to ensure the scope and direction met each campaign’s needs. Through timely communication, we integrated expert feedback, fine-tuned content, ensured style and messaging consistency, and delivered publication-ready copy.
The completed content helped promote Mercury’s industry knowledge and capabilities and continues to be used at conventions, in marketing emails, and on social media.