Joining forces with Clarke on the SAP HXM campaign
SAP is a German multinational software company and the world’s leading enterprise resource planning software vendor. It focuses on developing enterprise software to manage business operations and customer relations.
Clarke is a strategic brand, digital, and content studio. It specializes in a variety of graphics and design services, including brand positioning, advertising, campaigns, and website services.
SAP needed help marketing digital transformation solutions directly to C-level leaders at current or prospective client companies. This included three different campaign streams for three important software product lines—talent management, cloud migration, and enterprise resource planning—that needed to be produced simultaneously and against end-of-year deadlines.
The majority of the work required the development of text before any design could begin, so design firm Clarke and writing and editing firm Nova Arc combined forces on the project. We seamlessly integrated our services to become part of the Clarke team to complete work on the SAP campaigns.
Nova Arc held dive reviews on the initial pieces to capture client feedback early and limit future rework on remaining pieces. We also developed detailed timelines and established regular communication with all relevant client parties involved.
Nova Arc and Clarke delivered an avalanche of new marketing content for SAP, including emails and social posts with crisp, clear text and imagery, and new and engaging Integrated Demand Programs (IDP) content such as blogs, infographics, landing and website pages, videos, and more. This left SAP ready to begin a new year with a significant amount of growth-focused marketing material.